News & Barn notes
BetMakers Technology Group Launches Monmouth Bets Fixed Odds App Offering A Wider Variety Of Tracks To Eager On
May 12, 2023
BetMakers Technology Group, a global leader in wagering technology, has announced the groundbreaking launch of MonmouthBets, the first legal and regulated mobile application for fixed odds betting on horse racing in the United States.
Approved by the New Jersey Division of Gaming Enforcement, the MonmouthBets app is now available to accept wagers on mobile devices. Monmouth Park’s 78th season of Thoroughbred racing gets underway on Saturday, May 13.
In addition to being able to place bets on Monmouth Park races, New Jersey horseplayers can now place fixed odds wagers on races from Tampa Bay Downs, Canterbury Park, Delaware Park, Hawthorne Race Course, Emerald Downs, and Century Mile.
The all-turf “Monmouth at Meadowlands” meet that begins Sept. 15 will be part of the fixed odds menu as well.
The desire for fixed odds wagering on horse racing is resounding, based on a recent survey commissioned by BetMakers. The survey determined that 83 percent of U.S. horseplayers polled want a fixed odds betting option alongside the established pari-mutuel wagering system.
BetMakers initially debuted retail fixed odds for the New Jersey market in 2022 at Monmouth Park, following years of international success with its wide array of betting solutions. The company, through its initial client MonmouthBets, started by offering fixed odds wagering on Thoroughbred horse racing in New Jersey.
“With last year’s retail offering setting the foundation, we are excited and honored to bring fixed odds betting to horseplayers through our MonmouthBets digital platforms,” said BetMakers CEO Jake Henson. “Fixed odds betting will help to form a healthy betting ecosystem for horse racing in New Jersey and beyond, with the transformative potential to provide a massive benefit to the entire racing industry.”
Along with the significant interest in fixed odds from American horseplayers, survey results also revealed two-thirds of U.S. sports bettors polled would be more likely to wager on horse racing if fixed odds were available.
“We’re excited about the prospect of being able to offer fans the ability to wager online, as easily and conveniently as they now do with sports betting, through this innovative app for fixed odds horse racing,” said Dennis Drazin, CEO and Chairman of Darby Development LLC, operators of Monmouth Park. “We believe it will attract new customers, drive growth and increase handle significantly.”
MonmouthBets is available via app download, in person at Monmouth Park or online at MonmouthBets.com, for New Jersey customers 18 and older.