IZOD TO SPONSOR MONMOUTH PARK’S SIGNATURE RACE; RACE TO BE RENAMED $1 MILLION IZOD HASKELL INVITATIONAL IZOD Also to Sponsor 50-Day $50 Million Meet

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 Oceanport, N.J. (May 20, 2010) – Phillips-Van Heusen Corporation (NYSE: PVH) announced today that its IZOD brand has assumed the title sponsorship of Monmouth Park Racetrack’s signature race - the newly renamed $1,000,000 IZOD Haskell Invitational.  IZOD will also sponsor the upcoming IZOD 50-Day $50 Million Dollar Meet at the track. 

  

 Monmouth Park’s 50-Day $50 Million Dollar Meet gets underway on Saturday, May 22 and ends on Labor Day, September 6.  The $1 million IZOD Haskell Invitational, which was captured by Horse of the Year Rachel Alexandra in 2009, will be run this year on Sunday, August 1.  During the course of the Meet, IZOD’s involvement will be seen through on-site signage at Monmouth Park, on the track’s race simulcasts and on its website, as well as through promotional activities. 

  

 “Our sponsorship arrangement with Monmouth Park is an ideal fit with our sport-spirited IZOD brand lifestyle,” said Allen Sirkin, President and Chief Operating Officer of PVH.”  We are very excited to be growing our relationship with the New Jersey Sports Authority, while continuing to expand our presence in the minds of sports fans.” 

  

 “We couldn’t be happier that the IZOD brand has expanded its partnership with us from the IZOD Center at the Meadowlands to Monmouth Park,” said Dennis Robinson, President and CEO of the New Jersey Sports and Exposition Authority, which owns and operates the racetrack.  “We’re honored that this nationally renowned icon in fashion has teamed with us as we present world-class thoroughbred racing at the Jersey Shore.” 

  

 The sponsorship by Phillips-Van Heusen follows a series of recent similar decisions to shift IZOD’s marketing mix towards sports and sponsorship activation.  IZOD has been a sponsor of the New Jersey Nets since 2006 and, in 2007, IZOD was awarded the naming rights for the sports and entertainment arena at the Meadowlands in New Jersey, where the Nets then played, renaming it the IZOD Center.  Phillips-Van Heusen’s efforts helped lift the IZOD Center to become the fourth-ranked venue of its kind in North America in 2008.  In November 2009, PVH announced a six-year agreement with the Indy Racing League as the title sponsor of the newly named IZOD IndyCar Series.  The sponsorship expanded the July 2008 agreement with the Indianapolis Motor Speedway and the Indy Racing League that designated the IZOD brand as the official apparel sponsor of the Indianapolis Motor Speedway, IndyCar Series and Firestone Indy Lights.  In this capacity, PVH provides apparel to IRL executives and crew – from pit officials and track flagmen, to the on-air broadcast talent and track announcers. 

  

 About IZOD and Phillips-Van Heusen Corporation:  

 IZOD, one of the best-known and best-selling apparel brands in the United States, is known for its sport-inspired, clean designs and colorful product lines. With a history in the United States dating back to the 1930s, the IZOD brand is licensed to 21 companies in the U.S. and 17 other countries. IZOD brand products include apparel and accessories for men, women, and children, soft home goods and men’s fragrance. The IZOD brand offerings include products sold under the IZOD PerformX (technical and performance fabricated sportswear), IZOD Jeans, and IZOD LX (a luxury sportswear collection sold exclusively at Macy’s) sub brands, which are sold in over 6,000 retail venues worldwide, including department, specialty and company-operated stores. For more information visit  www.izod.com .  

  

 Phillips-Van Heusen Corporation, one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide.  It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Trump, JOE Joseph Abboud, DKNY and Timberland.  For more information visit www.pvh.com 


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